School needs to change - Sir Ken
http://m.youtube.com/#/watch?desktop_uri=%2Fwatch%3Fv%3DVRi8_fXz1D8%26feature%3Dplayer_embedded&feature=player_embedded&v=VRi8_fXz1D8
A blog for all the little things I notice
Hi, My name is Dean Groom, and I write Design 4 Learning to help educator’s transition from traditional classrooms. I am interested in renewing curricula and professional practice by embedding new pedagogical classroom practice to create authentic, realistic and relevant learning for today’s learners.
I started my first blog in 2004, to help me better understand how technology changes learning. I now help educators deal with the rapid changes in technology, social media, games and virtual worlds.
I’ve co-authored two books about Learning with Technology with long time friend, Judy O’Connell, whom I regularly work with to provide professional learning for teachers and executives.
My career prior to education was in Advertising and Marketing, specializing in interactive design and media, as an Art Director and Typographer.
I am now Head of Educational Development Design at Macquarie University, and previously Head of Information Technology at a Sydney High School – passionate about creating workable ‘Web2.0’ classroom environments.
I run regular workshops, provide advice to educators and mentor teachers beginning to explore the pedagogical impact of technology – and blended, enquiry approaches to learning. I work with a diverse range of educators in all sectors, participate and speak at conferences and symposia. I have particular interest in virtual worlds and game based learning.
To contact me : please email deangroom@gmail.com
http://kindlelab.com/home/?content=solo
It's my blog so I can swear. Fuck this is good.
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Digital in business education
Media consumption driven by broadband and Australia is considered a hotspot. Ranked 2nd in activity behind china despite being behind the chekhov republic in speed.
Will leapfrog if ruddy broadband initiative is carted through. Growth in mobile web. More complexDevices. More phones than people. 3G churn over 6 months are 3g. Always on, hyperconnected life. Faster to buy a mobile than buy a landline. In Thailand can take 4 years. So new influx will be developing counties accessing 3g via mobile. Online ads 1.4 billion in AU. But 14% of expenditure is online. 25% of customer service expend is online. Fundamentally changes the dynamic of peoples interactions with business. Stock of offering no longer limited to physical space. Inventory is held virtually. Niche products are sustainable. Sales by association. Amazon recommendation means secondary sales generated by primary content. The long tail allows us to moniterise the long tale. Lulu for publishing. Freemium. Uing the idea of free to influence churn into sink behaviours. Some people pay, most don't. Aggregate mkniterization. Radio head choose your price ... But how much was first mover hype? Scarcity of attention rather than resources. Media fragmentation. Low attention span, differentiation, intamacy and return on investment. Promotes greater analysis by business into their own business. Mutitasking allows us greater connnectedness. More online than in tv. Told you so., losers are passive, traditional media. We are connected. Measured behaviour is
More important than perceived social characteristics (the common view of academics) actual measurement. Apple and amazon being experts in content direction. The semantic web. Remcommendation engines (lowers the perosnal skill or need to choose) social derived from advertising. Yuk. Personal identity largely determined by social space use - self segmentation. Using Apis to connect to channels that users are already in, rather than trying to pull them into new ones. Is the organisation capable of change. General blah about social media and two way channels Online reputation management. Changes trust and reputation. Focus on positive content provision and management. DDb tribal.
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